WEB APPLICATION & DESIGN
I work across a range of creative disciplines, and application development is where design and functionality truly come together—and it’s a space I also enjoy working in.
Over the past eight years, I’ve partnered with some of the biggest names in Powersports to design and evolve their web-based training platforms, race reward contingency programs, as well as loyalty and rebate programs—building experiences that are not only visually engaging but also intuitive and effective for their dealer networks, sales employees, race teams and networks.
KDU - KAWASAKI DEALER UNIVERSITY
Overview
Kawasaki Motor Corp. wanted to change its LMS providers and sought out Brandecation to see if they could help build and implement a customized training solution that would fill the needs of both Sales and Service staff at Dealerships across the U.S. The platform also had to handle the scheduling of Live Training Events, Live Classroom Participation, Sales Rewards, and SPIFFS programs.
The Project
I dedicated two months to developing a comprehensive roadmap and a series of design prototypes.
KMC’s existing platform lacked the flexibility for users to access training anytime, anywhere — a critical capability they identified as a top priority.
Leveraging insights from extensive conversations about the limitations of their previous LMS, I set out to design a solution that was intuitive, scalable, and fully accessible across any device — smartphone, tablet, laptop, or desktop. The goal was to create a platform that not only solved their immediate challenges but would also support their needs for years to come.
Case Study - Enterprise LMS Solution
MOTOCROSS RACE CONTINGENCY
Overview
Race Contingency is a form of manufacturer-supported sponsorship that incentivizes racers to choose and perform well on specific brands.
How it works
Manufacturers like Honda, KTM, Kawasaki, and others, create contingency programs for their motorcycles.
Eligibility:
To qualify, racers typically need to be riding a motorcycle model that is eligible for the specific contingency program and competing in a class where the manufacturer offers contingency payouts.
Payouts:
Contingency payments can come in the form of cash, reloadable debit cards, or credits that can be redeemed at the manufacturer's dealerships.
Case Study - KTM Group Race Contingency
LMS TRAINING APPLICATIONS
FOX RACING - FOXHUB
Overview
Learning Management Systems (LMS) that are purpose-built, fully customized platforms designed to meet the unique needs of brands, manufacturers, and dealer networks. Platforms that go far beyond standard off-the-shelf solutions, offering tailored learning environments that align seamlessly with each client’s brand identity, goals, and audiences.
Key Features
Branded User Experience: Every LMS is fully customized with client logos, colors, and design elements to create a cohesive brand experience.
Role-Based Learning Paths: Flexible user segmentation allows for targeted training based on roles such as sales staff, service technicians, field reps, and managers.
Interactive Content: Supports a wide range of multimedia, including videos, animations, SCORM courses, quizzes, downloadable resources, and certification programs.
Progress Tracking: Users can easily monitor their learning progress, completion status, and certifications through intuitive dashboards.
Instructor-Led Training (ILT) Integration: Combine online learning with in-person or virtual instructor-led sessions using built-in ILT management tools.
Reporting & Analytics: Robust admin dashboards provide real-time reporting on user engagement, course completions, and overall program performance.
Multi-Language & Global Reach: Scalable to support international teams with localization and language options.
Mobile-Optimized: Fully responsive platforms allow learners to access training from any device, anywhere.
APPLICATION DESIGN
SMX World Championship Flagger Training Platform
STARK FUTURES Race Contingency Platform
HONDA Race Contingency Platform
Ariens Dealer Training Platform
Kawasaki Motor Corp. – 50 Years of Innovation Interactive Timeline
Kawasaki Motor Corp. wanted to commemorate and showcase the brand’s legacy—highlighting five decades of global innovation in the powersports industry. My vision was to create a dynamic and engaging presentation that could be used internally to inspire their global sales and marketing teams and externally as a powerful brand storytelling tool.
To bring this vision to life, I conceptualized, designed, and developed an interactive digital timeline that celebrated key milestones, iconic products, technological advancements, and racing achievements from Kawasaki’s 50-year journey. The experience was crafted to be both visually immersive and user-friendly—allowing users to explore pivotal moments in Kawasaki’s evolution at their own pace.
If you’d like to know more or are interested in booking me, please don’t hesitate to reach out.
tom.neston@gmail.com
818-445-1676