MOTOCROSS RACE CONTINGENCY

CASE STUDY - RACE REWARDS PROGRAM

THE PROBLEM

KTM AG, which also includes Husqvarna Motorcycles and GASGAS wanted to utilize a new race rewards program and contacted Brandecation to build them a custom solution.

What they needed:

  1. A singular system that could be customized using their branding, logos, colors, and fonts.

  2. A system that they could add feature sets to down the road.

  3. The ability to build custom reporting.

  4. The need for custom integrations and APIs.

  5. An interface that was mobile-friendly and scalable.

  6. Technology that wasn’t going to be out of date in the near term.

  7. They needed all of their previous users’ racing and rewards data to be maintained and imported into the new platform.

THE SOLUTION

How the solution was achieved:

  1. We listened to what the client wanted and needed.

  2. We asked questions.

  3. We listened again and had lengthy conversations.

  4. We created an ERD based on those conversations.

  5. We designed and designed again.

  6. We designed a pipeline that enabled us to split the software into 3 shards based on the same code base.

  7. We tested, built prototypes, and tested some more.

  8. We regularly communicated and were open to ideas and criticism.

  9. We had a clear idea and maintained our vision.

  10. We were 100% successful because we treated the client like a partner.

ORIGNAL ERD

A sitemap is a visual or written outline that represents the organization of all key pages, sections, and user pathways within the LMS. It visually maps how users navigate between different modules, dashboards, and functionalities.

A sitemap isn't just helpful—it's critical for building a custom LMS. It ensures clarity, efficiency, scalability, and alignment between all stakeholders. Without it, the risk of scope creep, poor user experience, and costly redevelopment increases dramatically.

TIMELINE

A timeline serves as a strategic roadmap that outlines the key phases, milestones, deliverables, and deadlines throughout the lifecycle of developing a custom Race Rewards Program. It is a structured plan that aligns all stakeholders—developers, designers, project managers, subject matter experts, and the client—around clear expectations and goals.

When creating a custom LMS, the timeline typically breaks the project into manageable phases such as:

  1. Discovery & Requirements Gathering

  2. System Architecture & Planning

  3. UI/UX Design

  4. Development & Engineering

  5. Content Migration & Upload

  6. Quality Assurance (QA) & Testing

  7. Training & User Onboarding

  8. Launch & Deployment

  9. Post-Launch Support & Iterations

Each phase contains specific tasks, deadlines, dependencies, and checkpoints to ensure the project progresses smoothly.

A well-structured timeline is not just a project management tool — it’s a foundational element for the success of a custom application build. It transforms what could be a chaotic and overwhelming process into a clear, collaborative, and organized journey toward delivering a scalable, user-friendly, and high-performing race-rewards program.

EARLY DESIGN MOCKUPS

A design mockup is a high-fidelity visual representation of a website, web application, or digital product. It shows how the final product may look — including colors, typography, images, buttons, icons, spacing, and overall visual style.

Unlike rough sketches or wireframes (which focus on layout and functionality), mockups focus on visual design and brand aesthetics.

Show detailed visual styling:

  • Fonts

  • Colors

  • Button styles

  • Icons

  • Imagery

  • Branding elements

HOW THEY FIT IN THE PROCESS

Mockups are a critical bridge between UX planning and development. They ensure the product is not just functional but also visually appealing, on-brand, and user-friendly. They drastically reduce miscommunication, speed up approvals, and serve as a crucial guide for developers.

Process:

  1. Sitemap: Defines structure.

  2. Sketches: Rough layouts.

  3. Wireframes: Refined structure with placeholders.

  4. Mockups: Full visual design with branding.

  5. Prototype: Clickable, testable version.

  6. Development: Build the actual race-rewards platform.

ktm01.jpg
ktm04.jpg
ktm02.jpg
ktm03.jpg
ktm05.jpg
ktm06.jpg
ktm07.jpg
ktm08.jpg
ktm09.jpg
ktm10.jpg

SNEAK PEAK

ACTIONABLE ANALYTICS & REPORTING

Race reward metrics & analytics refer to the collection, analysis, and interpretation of data related to user behavior, engagement, performance, and outcomes within a system.

It transforms raw race data into actionable insights that help organizations optimize their race rewards, measure effectiveness, and improve future financial modeling.

We created real-time insights into the race-reward progress, awards earned, and awards redeemed. Our intuitive reporting dashboard gives administrators the ability to monitor reward metrics and identify opportunities across their entire financial network.

KTM RACE CONTINGENCY

The KTM Group

WRAP UP

Unlike traditional software solutions, we combine powerful race reporting, results, and analytics across thousands of multi-line dealers, racers, and their parents, ensuring the program's success through dedicated account management and support.

If you’d like to know more or are interested in booking me, please don’t hesitate to reach out.

tom.neston@gmail.com

818-445-1676